My project for Fashion Branding is to research a designer or brand and I chose Vivienne Westwood. She is a very infuential designer who started her work in the U.K. and is said to be the creator of punk fashion. Her second marriage was to Malcolm McLaren, who was the manager of the band the Sex Pistols. He opened a store named Let it Rock, out of multiple other names, and Vivienne started selling her flamboyent designs there. The Sex Pistols began to wear Vivienne's designs and the public began to notice and copy the unique style. She incorporated scottish plaid and traditional fabrics and prints into her garments which made it even more avant-garde. "The "punk style" included BDSM fashion, bondage gear, safety pins, razor blades, bicycle or lavatory chains on clothing and spiked dog collars for jewelry, as well as outrageous make-up and hair" (Vivienne Westwood). This style is still seen today and has become very famous and well-known throughout the world.
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