Monday, February 15, 2010

Advertising Campaign


Vivienne Westwood's Spring 2010 Gold Label collection is advertised in Great Britain and includes very distinct make-up, styling, and a grunge feel. It is definitely unusual and will catch the attention of a hip, trendy consumer. It includes Pamela Anderson, models- Tati Cotliar and Andreas Kronthaler, and Westwood herself. I am immediately attracted to these pictures because of the use of bright colors, bolds lines and visual arrangement, and good use of displaying the product. I like clothing that is sleek and sophisticated but also a little messy. Fashion shouldn’t always be perfect and everyone should take risks to see what works for them and what doesn’t. If you can pull together an outfit, throw it on, and feel fabulous, then that’s all that really matters.

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