Fall 2010 Line

Vivienne Westwood has recently launched her Fall 2010 Menswear line. It is very eccentric, grungy, and layered. Westwood makes use of different textures, patterns, colors, and interesting graphics and prints on the garments. She incorporates everything from kilts to fur coats. The models seem to be covered from head to toe in extravagant and eye-catching garments and accessories. They wear paper crowns, head scarfs, oversized clothing, knee high embellished socks, and shoes that look spray painted. Overall, this collection is truly unique, visually stimulating, avant-garde, and totally surprising yet again. Thank-you Vivienne!

http://thefashionisto.com/blog/2010/01/17/milan-fashion-week-vivienne-westwood-fall-2010/

Advertising Campaign

Vivienne Westwood's Spring 2010 Gold Label collection is advertised in Great Britain and includes very distinct make-up, styling, and a grunge feel. It is definitely unusual and will catch the attention of a hip, trendy consumer. It includes Pamela Anderson, models- Tati Cotliar and Andreas Kronthaler, and Westwood herself. I am immediately attracted to these pictures because of the use of bright colors, bolds lines and visual arrangement, and good use of displaying the product. I like clothing that is sleek and sophisticated but also a little messy. Fashion shouldn’t always be perfect and everyone should take risks to see what works for them and what doesn’t. If you can pull together an outfit, throw it on, and feel fabulous, then that’s all that really matters.

http://mamasarollingstone.com/fashion/vivienne-westwood-spring-2010-ad-campaign/

Melissa Plastic Dreams

Vivienne Westwood's Fall 2009 collection came out with line of shoes made from 100% recyclable, hypo-allergenic monomaterial that is form fitted to your foot and provides a comfortable easy fit. The company which manufactures this plastic is called Grendene, is based in Brazil, and recycles 99% of all the excess material which is left after processing. The company became popular a few years back when it manufactured jelly shoes but only recently has it become environmentally concious and taken steps to care for the environment.

http://blog.ecolect.net/tag/vivienne-westwood/

Anglomania

Anglomania was a brand that Vivienne Westwood created and could be said to be a "Love Affair with Europe." It included the British flag reinvented into stylish garments and embellished with safety clips and other adornments. Her Anglomania line is very popular today and includes beautiful draped garments, which are fitted to the body and very sexy. The brand is not too overpriced and many items can be found online.

http://www.bing.com/images/search?q=anglomania+vivienne+westwood&FORM=BIFD#focal=565ff5895ca9c9ada266fb53839e021b&furl=http%3A%2F%2Fwww.fashion-res.com%2FEX%2F10-09-08%2Fvivienne-westwood-anglomania-melissa-shoes-collection.jpgcollection.jpgq=anglomania+vivienne+westwood&FORM=BIFD#focal=565ff5895ca9c9ada266fb53839e021b&furl=http%3A%2F%2Fwww.fashion-res.com%2FEX%2F10-09-08%2Fvivienne-westwood-anglomania-melissa-shoes-collection.jpg

http://www.bing.com/images/search?q=anglomania&FORM=BIFD#focal=122358e4153876d975a55e987a4711d2&furl=http%3A%2F%2Fyalepress.yale.edu%2Fimages%2Ffull13%2F9780300117851.jpg

http://www.bing.com/images/searchq=anglomania&FORM=BIFD#focal=ad02dbd93a3e8e7af2f523d829b47f13&furl=http%3A%2F%2Fwww.viviennewestwood.com%2Fupload%2Fhistoric_anglomania_10_size_0.jpg

http://www.bing.com/images/search?q=anglomania+vivienne+westwood&FORM=BIFD#focal=030a0165be49225d565e4ec350e354f6&furl=http%3A%2F%2Ftheshoegoddess.com%2Fwp-content%2Fuploads%2F2008%2F12%2FVivienne-westwood-anglomania-heart-shoes-for-melissa-browns.jpg

Vivienne Westwood's Designs

Vivienne Westwood

http://www.bing.com/images/search?q=vivienne+westwood&FORM=BIFD#focal=244ba37f8fccae4bb9fdf0a07764a344&furl=http%3A%2F%2Fstatic.richardyoungonline.com%2Fphotos%2F11974_large.jpg

Vivienne Westwood's Red Label

http://www.bing.com/images/search?q=vivienne+westwood&FORM=BIFD#focal=d4c655e9adb0b1c28a53eddcb6d9ea38&furl=http%3A%2F%2Felfashionista.net%2Fwp-content%2Fuploads%2F2008%2F02%2Fvivienne-westwood.jpg

Bondage Suit (1976)- Vivienne Westwood

http://www.metmuseum.org/toah/works-of-art/?Artist=vivienne-westwood

Vivienne Westwood

My project for Fashion Branding is to research a designer or brand and I chose Vivienne Westwood. She is a very infuential designer who started her work in the U.K. and is said to be the creator of punk fashion. Her second marriage was to Malcolm McLaren, who was the manager of the band the Sex Pistols. He opened a store named Let it Rock, out of multiple other names, and Vivienne started selling her flamboyent designs there. The Sex Pistols began to wear Vivienne's designs and the public began to notice and copy the unique style. She incorporated scottish plaid and traditional fabrics and prints into her garments which made it even more avant-garde. "The "punk style" included BDSM fashion, bondage gear, safety pins, razor blades, bicycle or lavatory chains on clothing and spiked dog collars for jewelry, as well as outrageous make-up and hair" (Vivienne Westwood). This style is still seen today and has become very famous and well-known throughout the world.

http://www.bing.com/reference/semhtml/Vivienne_Westwood?fwd=1&src=abop&qpvt=vivienne+westwood&q=vivienne+westwood

http://www.art-for-a-change.com/blog/images/may07/westwood_destroy.jpg

http://i9.photobucket.com/albums/a82/lastman76/700443845_vivienne_westwood_logo-1s.jpg

http://www.fat4.com/images/Vivienne_Westwood_Logo.jpg

Fashion anyone?

So, this blog was created for my Fashion Branding class here at Middle Tennessee State University. I'm majoring in Textiles, Merchandising, and Design and my concentration is Apparel Design. I'm currently enrolled in Patternmaking II, Fashion Promotion (we plan and put on the yearly fashion show), Illustration, and Fashion Branding. I'm excited about designing my collection of garments for Patternmaking II. My inspiration will be Bangkok, Thailand and I'll be pulling ideas and features from traditional ceremonial and dancer's dress. I'm hoping I will continue with this blog even after I've left this class and I hope to update frequently so come back and check!

~Raqui